"It's time to shine on the world," declares Grammy-winning R&B artist Eric Bellinger. Throughout the year, the acclaimed singer-songwriter upheld his tradition of relentlessly releasing high-quality music. Eric settled into his newly-finished studio and treated fans to over eight projects, even inviting them to join the process virtually. Years in the making, Eric cemented himself as a leader. "Lately, my gift has been putting me in bigger rooms," says Eric, who has been closely observing how Diddy and others treat their craft. "I'm older and wiser now; I truly know my worth." With this awakening, the DIY veteran has reframed his approach and raised the stakes. "There's still a bit of 'underrated' there when it comes to Eric Bellinger; let's see if we can remove that." Down to its title, August's New Light represents the next chapter in Eric's career and how he wishes to be perceived. Bellinger's journey began just miles from where he comfortably resides today, albeit in another world entirely. Growing up in Compton, Eric's two outlets were music and football. Eric's grandfather is Jackson 5 hit songwriter Bobby Day. Bellinger followed in those footsteps when he chose music over an athletic scholarship and went to work as a performer. Eric's pen soon proved to be as powerful as his voice. He won a Grammy Award for writing multiple songs on Chris Brown's F.A.M.E., strengthening a collaborative relationship ever since. Usher, Justin Bieber, and Brandy were just some of the many artists who also seek Eric's writing. However, Eric Bellinger's dream was not to remain behind the scenes.
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